Sun Media, Canoe.ca Launch Partnership With Trees Ontario to Support Tree Planting
TORONTO, Sept. 3, 2008 – Sun Media Corporation, Canada’s largest publisher of newspapers, and Canoe.ca, Canada’s leading online information provider, announced today their partnership with Trees Ontario, North America’s largest not-for-profit tree planting partnership committed to the re-greening of Ontario through tree planting activities.
“Trees are vitally important to our environment and this partnership will help us make a difference in all the locations in Ontario where Sun Media newspapers are helping to connect and build better communities,” said Michael Sifton, President and CEO of Sun Media Corporation. “Our partnership with Trees Ontario is one of the ways in which we can make people aware of this important work and encourage them to get involved.”
Bruno Leclaire, President and CEO of Canoe Inc., said: “The partnership with Trees Ontario is just one example of the commitment by Canoe.ca to help the millions of people who use our many online services to strengthen and develop their environmental activities and awareness.”
“Trees Ontario is thrilled to be partnering with Sun Media and Canoe. Support for tree planting is one way businesses can give back to their communities,” said Michael Scott, President and CEO of Trees Ontario. “Our partnership will help to generate awareness in our local communities, which is essential if we want to increase tree planting rates to 10 million trees a year by 2015. Currently, with our partners we plant nearly 3 million trees a year.”
For Sun Media and its more than 100 publications in Ontario, the partnership builds on other environmentally responsible activities. Sun Media’s newspapers use recycled newsprint in all operations and soy-based inks that are environmentally friendly.
Trees Ontario – the largest not-for-profit tree planting partnership in North America – has activities in many Sun Media communities in Ontario, working with planting agency partners, landowners, other businesses, volunteers and governments to plant new, healthy trees in both rural and urban areas. With its partners, Trees Ontario provides education, financial and planning support to reduce the costs of tree planting and rebuild seed collection and tree planting capacity across the province.
Sun Media Corporation has 43 paid-circulation and free dailies in Canada’s key urban markets and more than 200 community newspapers, shopping guides and other publications that are leaders in providing local news and information to an estimated 6.5 million readers every week.
Canoe.ca is a leading local and national interactive media provider of news, entertainment and services, helping to inform and connect Canadians. The Canoe Network attracts over 7.6 million monthly visitors and includes Canoe.ca, top information verticals like Cnews, Slam!, Jam! and Lifewise, as well as the Sun Media newspaper sites. Canoe.ca also offers online services in the fields of employment and continuing education (jobboom.com), housing (micasa.ca), automobiles (autonet.ca), personals (reseaucontact.com), social networks (space.canoe.ca), classified ads (classifiedextra.ca) and advertising solutions (canoeklix.ca).
Sun Media and Canoe.ca are subsidiaries of Quebecor Inc. (TSX: QBR.A, QBR.B), a holding company with a 54.7% interest in Quebecor Media, one of Canada’s largest media groups.