Metro Ontario Inc. commits to Trees Ontario
Toronto, September 4, 2008 – Metro Ontario Inc. today announced the creation of the Thank A Tree program, the company’s new charitable program, dedicated to planting trees on rural properties across the province with Trees Ontario. Through Thank A Tree, Metro Ontario Inc. will raise awareness and funds for the importance of tree planting through customer promotions.
“Metro Ontario Inc. is proud to support initiatives that help our environment grow stronger for the future,” said Serge Boulanger, vice-president, marketing, Metro Inc. “With our partnership with Trees Ontario, we can build on our legacy of supporting our communities and engaging our customers and employees with a cause that is close to home – the environment.”
The Thank A Tree program will support Trees Ontario, North America’s largest not for profit tree planting partnership that is dedicated to planting trees on private land. All proceeds raised will go to Trees Ontario’s rural tree planting programs.
To kick off the relationship with Trees Ontario, Metro Ontario Inc. is offering its customers a unique way to support Trees Ontario. From August 29 to September 26, customers at any A&P, Dominion, Ultra Food & Drug, Loeb and The Barn stores can purchase a recycled paper tree cut-out for $2.00. All of the recycled paper trees collected in the 158 stores will represent the total donation sent to Trees Ontario to help reach their goal to plant 10 million trees a year by 2015.
“Our research shows that environmental issues rank high in importance for Ontarians,” said Michael G. Scott, president and ceo, Trees Ontario. “The issue of air quality and the need to plant more trees is in the hearts and minds of citizens. We’re delighted to have Metro Ontario Inc. on board to help us educate customers in realizing Ontario’s objectives of increasing tree planting across the province.”
With annual sales of nearly $11 billion and over 65,000 employees, Metro Inc. is a leader in the food and pharmaceutical sectors in Quebec and Ontario, where it operates a network of close to 600 food stores under several banners including Metro, Metro Plus, Super C, A&P, Dominion, Loeb, and Food Basics, as well as over 250 pharmacies under the Brunet, Clini Plus, The Pharmacy and Drug Basics banners.