Forests Ontario

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Planting Roots for Future Generations at Rattray Marsh

MISSISSAUGA, May 20, 2015 – The key to sustainable beauty is upkeep. On May 20th, Michael’s Hair Body Mind, Forests Ontario, Credit Valley Conservation and Sustainable Forestry Initiative attempted a world record during a community tree planting event at Rattray Marsh Conservation Area in Mississauga.

The planting, led by Credit Valley Conservation, in partnership with Forests Ontario, guided volunteers of all skill levels in replacing trees in an area of the marsh that had been destroyed by the Emerald Ash Borer (EAB). Almost 80 per cent of the forest cover at Rattray Marsh is made up of ash and has been affected by this invasive pest. This planting marks the second year that Michael’s Hair Body Mind, Forests Ontario, and Credit Valley Conservation have returned to the marsh to plant trees.

The event was part of a North American attempt to plant a record-breaking number of trees in conjunction with other tree planting teams. The goal was to plant more than 190,000 trees across the US and Canada in order to earn a Guinness World Record. As for the eager planters, they will learn in just a matter of weeks whether they have successfully achieved a Guinness World record.

“This coming together of the community is exactly how we will maintain and enhance our province’s forest cover,” said Rob Keen, CEO Forests Ontario. “Rattray Marsh is a beautiful place to explore Ontario’s natural biodiversity, and it’s the perfect location to connect the community with the landscape. This event is one of many that will keep the marsh’s forests healthy and beautiful and ensure that it continues to thrive.”

“Michael’s has been a part of the Clarkson Community for over 55 years and this planting event is our way of thanking all our supporters here by making it as beautiful as it can be,” said Robyn Dadic, Operations Manager at Michael’s Hair Body Mind. “Rattray Marsh is such an important part of the landscape in this area and we are thrilled that we get to rejuvenate the area, all while challenging a Guinness record and celebrating this beautiful green space.”

EAB is an invasive pest that infests and kills 99.9 per cent of all ash trees they come in contact with. Its larvae (young) feed just beneath the bark of ash trees and disrupt the movement of water and nutrients. Rapid spread of this pest in Ontario is caused by transporting firewood, logs and trees from nurseries. It is estimated that Toronto will see 860,000 ash trees affected, killing most ash by about 2015-2017.

 

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About Michael’s Hair Body & Mind

 

In the year 1959, Michael’s Hair Body Mind opened its doors to provide the community of Clarkson Mississauga with exemplary hair and beauty services. The remarkable relationship that has grown between the salon and its community has withstood the test of time for over 55 years now, and continues to flourish as the business and community have grown. Michael’s commitment to service, quality and beauty is a success factor and the vision behind the salon’s growth. Over the years, Michael’s has expanded and grown to include a full service day and med spa and tradition Chinese medical centre.

Visit www.michaelshairbodymind.com

About Forests Ontario

 

Forests Ontario is the voice for our forests. Working to promote a future of healthy forests sustaining healthy people, Forests Ontario is committed to the re-greening of Ontario through tree planting efforts on rural lands and in urban areas, as well as the renewal and stewardship of Ontario’s forests through restoration, education and awareness. Visit www.forestsontario.ca or follow us @Forests_Ontario.

About CVC

 

Conservation authorities are a provincial/ municipal partnership. For 60 years, Credit Valley Conservation (CVC) has worked with its partners, municipalities and stakeholders to support a thriving environment that protects, connects and sustains us. CVC gratefully acknowledges financial support from our member municipalities for facilities, programs and services: the Regions of Halton and Peel

the Cities of Mississauga and Brampton

the Towns of Caledon, Erin, Halton Hills, Mono, Oakville and Orangeville

and the Townships of Amaranth and East Garafraxa. CVC is a member of Conservation Ontario.

For more information, photos or to arrange an interview please contact:

 

Shelley McKay

Director of Communications & Development

Forests Ontario

416.646.1193 ext. 232

smckay@forestsontario.ca

Alison Rutka

Communications Manager

Forests Ontario

416.646.1193 ext. 257

Cell: 416.455.1565

arutka@forestsontario.ca