Forests Ontario

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Santa’s not here yet…but the world’s tallest (not actually confirmed) Christmas tree is now up at the Toronto Christmas Market

TORONTO, Ont., November 1, 2017 – With Thanksgiving and Halloween behind us, it’s time to start focusing on the holiday season. If you need any convincing, look high above Toronto’s Distillery Historic District skyline. This morning organizers hoisted and secured a 50-foot white spruce tree, soon to be decorated with more than 40,000 lights, 800 Christmas balls and 1.5 km of gold ribbon. The reveal was made in the company of Mathew Rosenblatt, Executive Producer of the Toronto Christmas Market, Robert H. Keen, CEO of Forests Ontario, and Kathryn McGarry Minister of Natural Resources and Forestry.

The Minister Kathryn McGarry, Ontario Ministry of Natural Resources and Forestry, Mathew Rosenblatt, Executive Producer of the Toronto Christmas Market and Rob Keen, CEO of Forests Ontario, examine the base of the Christmas Market’s 50-foot White Spruce tree which arrived on November 1st.

“You want Christmas? The Distillery is Christmas,” exclaims Mathew Rosenblatt, Executive Producer,

Toronto Christmas Market. “I have one hesitation, I’m worried we have filled the District with too much Christmas. Too many lights. Too much magic. Too much romance. Too many memories and warm feelings. A tree that is too breathtaking. The average person may not be able to handle this Christmaspolloza we’ve created. It’s Christmas bulging at the seams – and we wouldn’t want it any other way.”

The landmark Christmas tree marked the beginning of the holidays in the Distillery Historic District. Bystanders and Torontonians “oohed” and “aahed” at the sky-rocketing tree being planted in the heart of the Market.

“I’m not supposed to say this,” Rosenblatt whispers, “but this year have your camera phones cocked and loaded, because we’re going to give a bedeutend (really great!) prize to the elf or elfess who takes the best picture.”

“It takes a forest to make our holidays green,” says Robert H. Keen, CEO, Forests Ontario. “You can feel good choosing a real tree, knowing as it grows it sequesters carbon, provides wildlife habitat, and slows water runoff. Ontario has the best managed forests in the world. Choosing locally-grown trees and wood products supports local jobs and Ontario’s economy.”

“I am very proud the Christmas Market at the Distillery Historic District uses an Ontario tree for their Christmas tree display,” says Kathryn McGarry, Ontario Minister of Natural Resources and Forestry. “When you buy local, you are supporting families, friends and communities across the province. About 700 Christmas tree farms across the province produce more than one million sustainably grown Christmas trees each year.”

The Toronto Christmas Market opens to the public Thursday, November 16 at 4:00 p.m. with the official tree lighting and opening ceremonies taking place at 6:00 p.m.

For more photos of the annual tree raising: bit.ly

Get social!

Like the event on Facebook: www.facebook.com/TOXmasMkt or follow developments on Twitter and Instagram: @TOXmasMkt.

About the Toronto Christmas Market

The Toronto Christmas Market takes place at the Distillery Historic District in Toronto from November 16 to December 23. The event, now in its eighth year, recreates the romance and magic of traditional European Christmas markets, which date back to the early 1400s. The Toronto Christmas Market features family-friendly entertainment, food and unique gift items from around the world, outdoor heated beer and mulled wine gardens and a 50-foot white spruce Christmas tree decorated with more than 40,000 lights. For more information, visit www.torontochristmasmarket.com.

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For more information, please contact:

Raphaela Mandel
Torchia Communications
(416) 341-9929 ext. 227 – cell: (416) 618-9320
raphaela@torchiacom.com