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It Takes A Billboard to Raise Forestry Awareness

Kenora Billboard Pays Tribute to Importance of Wood Products and Ontario's Forest Sector

KENORA, ONNov. 9, 2018 – Today, government, private sector and not-for-profit stakeholders gathered in Northwestern Ontario to promote a recent billboard developed under the province-wide It Takes A Forest public awareness initiative. Greg Rickford, MPP Kenora-Rainy River, Minister of Energy, Northern Development and Mines, and Minister of Indigenous Affairs, and Dave Canfield, Mayor of Kenora, joined Erik Holmstrom, Ontario Timberlands Manager of Weyerhaeuser Company Limited and Rob Keen, CEO of Forests Ontario in front of the billboard to acknowledge the pivotal role that the forest sector and sustainably managed forests play in the economic, social, and environmental well-being of local communities.

Representing a collaborative effort of over 40 organizations, the It Takes A Forest initiative is designed to increase public awareness of the management of Ontario’s forests through the dissemination of fact-based information. The initiative aims to reach Ontarians across the province with the message that forests are central to our lives.

Located just west of the City of Kenora along Highway 17, the billboard recognizes the important environmental benefits of wood products, including their ability to sequester carbon and fight climate change. To date, a dozen billboards have been erected across the province highlighting the importance of the forest sector.

“Forestry is an integral industry in Ontario, one that is especially important in Northwestern Ontario,” said Minister Rickford. “This billboard is a terrific way to boost public awareness about the importance of forestry for our local economy and community, but also the essential role forest products play in our day to day lives. I applaud the work of the It Takes a Forest initiative, and be assured that the Ontario’s government for the people will always support Ontario’s forestry and forest products industries.”

“The answer to climate change is in the forest, harvest when mature and replant,” said Mayor Canfield. “Our sustainably managed forests promote a healthy environment and a healthy economy in communities such as Kenora, it’s a win-win.”

“A well-managed sustainable forest creates numerous environmental benefits,” added Holmstrom. “One of those is the positive impact on carbon sequestration and climate change. The use of wood and stored carbon in long-lived wood products, followed by regenerating the forest, is beneficial as young, healthy, growing forests continue to sequester more carbon as they grow. We thought it was fitting to install this billboard just outside of Kenora, a community that has supported forestry and sustainable forest management for more than 100 years.”

These billboards are one of the many methods used by It Takes A Forest to connect with Ontarians on a variety of forestry-related topics. Since its establishment in 2016, It Takes A Forest has actively participated in local events and used social media platforms to engage the public and stimulate dialogue on sustainable forest management, wildlife, recreation and human health, climate change, and the benefits of wood and wood-based products.

Ontario is recognized as having the most sustainable forest management standards in the world and that’s something all Ontarians should be proud of,” explained Keen. “By managing this important resource in a responsible manner, we’re able to provide for a variety of social, ecological and economic values over the long-term. It’s a good news story and one that needs to be told.”

For more information on It Takes A Forest, visit or follow activities on Twitter and Facebook @ittakesaforest.


About Weyerhaeuser Company Limited
For more than fifty years, Weyerhaeuser Company Limited has been managing crown forestland and manufacturing forest products in Canada. Weyerhaeuser owns and operates 6 mills in Canada that produce lumber, OSB and engineered wood products. We are leaders in forest management and manage over 4 million hectares of Crown land. Weyerhaeuser has 1,400 employees in rural and urban communities across Canada. Weyerhaeuser Company Limited is a subsidiary of Weyerhaeuser Company.

About the City of Kenora
The City of Kenora is situated on the Lake of the Woods in Northwestern OntarioKenora has a rich history in forestry dating back to the 1880s when as many as 8 sawmills manufactured ties for the transcontinental railway.

About Forests Ontario
Forests Ontario is the voice of our forests. Working to promote a future of healthy forests sustaining healthy people, Forests Ontario is committed to the re-greening of Ontario through tree planting efforts on rural lands and in urban areas, as well as the renewal and stewardship of Ontario’s forests through restoration, education and awareness. Visit or follow us @Forests_Ontario.

About It Takes A Forest
It Takes A Forest is a collaborative led by Forests Ontario and local, like-minded individuals and organizations. It delivers fact-based information to the public about forests and forest products, and the role they play in sustaining our growing economy, mitigating climate change and creating healthy environments. Visit or follow us @ItTakesAForest